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Изображение книги Beyond Advertising: Communication Design

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Beyond Advertising: Communication Design

Издательство: PIE Books (2007)

ISBN: 978-4-89444-598-7

How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.

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